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SocialMinds - A Social Media Marketing PodcastAuthor: SocialChain
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world. Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg
Episode 307
Sunday, 15 February, 2026
Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and maintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators. In this episode, we're joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep dive the role of creators in bringing creativity (one of Kopparberg's brand pillars) to life on social. Expect to learn why Kopparberg had to learn to let go when handing over the creative reins, what it takes to get internal buy-in for your riskiest campaign ideas, and how to sustain cultural relevance outside of your busiest sales period. Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
