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SocialMinds - A Social Media Marketing PodcastAuthor: SocialChain
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world. Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Primark Is Turning Store Colleagues Into Creators To Take Their Global TOV Local | Maria Duncan, Social Media and Community Management Officer, Primark
Episode 309
Wednesday, 8 April, 2026
For years, brands have tried to maintain one consistent voice on social. But the most engaging content today comes from people, not polished brand posts. Primark has leaned into that shift with its colleague-generated content programme, training store teams to become creators and tell stories from a local perspective. In this episode, we're joined by Maria Duncan, Social Media & Community Management Officer at Primark, and Chelsea Noronha, Strategist at SocialChain, to go behind the scenes on how it works from strategy to rollout and what they're learning so far. Expect to hear what sparked the programme, how stores bring their own personalities to content, the guardrails that keep it on brand, and why employee voices might be the key to social that actually connects. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com
