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Navigating Today's Marketing WildernessAuthor: The Communications Group
Imagine you got the unction to go on a hike through the woods or a national park. Do you just take off and go, or do you pack your equipment, ensure to take water, make sure you're wearing weather and terrain appropriate clothing and footwear? The same should be the case with your company's marketing and communication efforts. Join Dan Cowling, Founder and President of The Communication Group for short, informative, and easily listenable snippets to help guide your way through the Marketing Wilderness! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Managing Today's Media Landscape
Wednesday, 11 August, 2021
What is media? Is print dead? Do I spend all I have in digital or consider traditional media? So many options and even more opportunities to waste your ad spend in the wrong placements! In this episode of Navigating Today's Marketing Wilderness, Dan Cowling speaks on the value of media, the allure of technology, appropriate spend optimization, and true considerations when mapping out your media plan.
