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Reasonable ProductAuthor: Salva Bocchetti
Doing product is hard. But it shouldn't be so! I've felt this pain myself and that's why I preach a reasonable approach. An approach that brings material value to the organizations, and that lets product people enjoy their work. Every couple of weeks I bring a fresh perspective to make your journey in Product Management easier and more rewarding. In the Reasonable Interviews, I interview product thought leaders and executives. Reasonable Deep-Dives provide an in-depth perspective on a key aspect of product management. Follow me on your favorite streaming platform Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Pricing as a feature: Monetizing commodity SaaS products - with Neeraj Singh, CEO @ Neeto
Sunday, 16 June, 2024
Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I'm thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss this complex and somehow misunderstood topic.In our discussion, Neeraj and I explored the challenges and strategies behind pricing in the highly competitive digital product space. Neeraj shared fascinating insights from his journey with Neeto, a company that builds a suite of essential software tools for small to medium-sized businesses.No mystery: scheduling and form solutions are nothing new, actually they're a commodity. And Neeraj has made his whole pricing strategy around leveraging this competitive space by designing tools to offer just the right features at a price point that's remarkably lower than the market giants.We also delved into the reasons why customers are switching from established leaders to Neeto, not just for cost savings, but because Neeto often makes complex features more accessible and easier to understand. Neeraj emphasized that their commitment to providing exceptional customer support and continuous product improvement is central to their success.Throughout our conversation, we touched on the broader industry trends and the philosophy behind Neeto’s approach to pricing. We discussed how Neeraj plans to keep their products affordable without sacrificing quality, and why he believes in charging only when customers derive real value from their services.This episode is packed with valuable insights for anyone interested in product pricing, particularly in the digital and SaaS industries. Tune in to hear more about Neeraj’s innovative strategies and how Neeto is navigating the competitive landscape of commodity digital products.You can find the whole Neeto Suit at https://www.neeto.com/If you'd like to keep in touch with Neeraj, here you go:- Linkedin https://www.linkedin.com/in/neerajsingh0101/- X/Twitter https://twitter.com/neerajsingh0101To stay up-to-date with original Product content and thoughts:- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/- Bookmark our website: https://reasonableproduct.com
