The Safari

Author: Traub

The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
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Language: en

Genres: Business, Management, Marketing

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The Power of Authentic Storytelling: Co-Founder & CEO of ICR, Tom Ryan
Episode 100
Thursday, 13 February, 2025

Since founding ICR in 1998, Tom and his senior team have grown the firm into one of the largest, most respected and most impactful agencies in the world. He has studied public companies, their value creation initiatives and communications strategies for over 30 years and has used his experience as a former sell-side analyst/investment banker to advise hundreds of high-profile companies spanning numerous industries. This includes Abbott, Keurig Green Mountain, Chipotle, Wendy’s, Texas Roadhouse, and Legg Mason to name a few. As a true partner to corporate clients, Tom’s advice is solely geared toward building and preserving C-Suite credibility and reputation, which is a key driver of valuation and capital costs. This, in turn, leads to his clients becoming the employer of choice, the logical exit for companies looking to sell, and other untold opportunities for reinvestment and capital deployment. Interviewed by Kate Doerge.