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The 7 HatsWelcome to a realm where audacity, innovation, and bold dreams reign supreme. Author: Yuval Selik
Welcome to a realm where audacity, innovation, and bold dreams reign supreme! Entrepreneurs, that daring 1%, who dare to dream bigger, do more, and believe beyond the norm. They're the ones who hunger for a chance to leave a lasting IMPACT on the world and touch lives around them. But the quest to make a mark often throws up a tough question - how to find the perfect equilibrium between personal growth and enterprise development? Here's where "The 7 Hats" steps in. "The 7 Hats" is your weekly shot of inspiration, designed to help you, the passionate entrepreneur, master the art of balancing seven crucial spheres of life. It is an exciting journey that promises to lead you to the IMPACT you're yearning for and the satisfaction you perhaps didn't even realize you were missing. Yuval Selik, your guide on this journey, is a battle-hardened entrepreneur himself with a track record of creating two successful ventures in the buzzing arenas of CPG and Tech. He's tasted the bitter pill of failure, survived the crushing pressure, and emerged triumphant. He's been in the exhausting rat race, felt the burnout, hit rock bottom, and then found his way to the top again. His tale is a testament to resilience and reinvention. "The 7 Hats" is an exhilarating blend of enlightening interviews, special co-hosts, and soul-stirring solo shows, all guaranteed to leave you with priceless nuggets of wisdom that you simply cannot afford to miss. We're going to navigate this thrilling voyage together, and along the way, we'll redefine what it means to be successful, and above all, fulfilled. So what are you waiting for? Smash that subscribe button and prepare to transform your life with "The 7 Hats". Join us in this adventure, and let's make an IMPACT together! Language: en-us Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Built from Scratch, Burned by Scale: Jason Burke on Jerky, Trade Spend, and Becoming a Real CEO
Episode 102
Friday, 5 December, 2025
🎙️ What if your biggest CPG breakthrough started with stolen jerky in a Ziploc bag?Jason Burke didn’t plan to become a food founder. He just wanted to make healthy snacks that wouldn’t kill his parents. But that side hustle turned into The New Primal. A brand born in a smoky kitchen and built into a national powerhouse through sheer grit, grassroots obsession, and a wild ride of trial by fire.From boiling beef in a condo to scaling 36 SKUs in 36 months, Jason takes us through the wins, the wounds, and the wisdom of what it really takes to build a conscious food brand from scratch.This is what happens when hustle meets healing. When family legacy meets CPG chaos. When the man who once sold trail mix in the breakroom becomes a leader in the clean label movement.🎩 SummaryJason’s journey starts in a Section 8 apartment and stretches all the way to the Whole Foods endcap. Along the way, he shares how diet changed his life and how jerky changed his career. We cover the early grind, the brand explosion, and what happened when it all got too big too fast.This episode goes deep. Into the marriage strain. The team building. The inner rewiring it takes to shift from founder to CEO. And the costs no one warns you about. Like 140 flights in a year. Or feeling like the poorest kid at the richest school.But Jason’s story isn’t just about snacks. It’s about service. About building with intention. And about staying sane when the margins go missing.🎩 Hats Covered• 🎩 1: The Soul• 🎩 2: The Athlete• 🎩 3: The Servant• 🎩 4: The Entrepreneur• 🎩 5: The Investor• 🎩 7: The Seeker💡 Key Takeaways• 🎩 1: Success isn’t sustainable without non-negotiable rhythms• 🎩 2: What you eat matters. So does what you feed others• 🎩 3: Marriage requires presence, not just provision• 🎩 4: Don’t scale what you don’t understand• 🎩 5: Trade spend can eat your brand alive if you’re not careful• 🎩 7: When you stop trying to be impressive, you can finally become impactful👤 Guest BioJason Burke is the founder of The New Primal. A clean-ingredient snack and condiment company inspired by his family’s health journey. From trail mix in a desk drawer to a multi-category Whole Foods partner, Jason has scaled intentionally while learning what real leadership requires. He lives in Nashville with his wife and two daughters and still makes time to cook.⏱️ Timestamps• 00:02:00 – From Section 8 to CEO: Jason’s origin story• 00:10:00 – The diet that changed everything• 00:16:00 – Paleo jerky, smoke-filled condos, and stolen Ziploc bags• 00:22:00 – Launching The New Primal: DIY website and first orders• 00:28:00 – The Publix pitch: blind enthusiasm meets real risk• 00:36:00 – Growing too wide too fast: 36 SKUs, 36 months• 00:44:00 – The free fill myth and deduction disasters• 00:52:00 – Marriage strain, 140 flights, and the "we need you here" moment• 01:00:00 – From founder to CEO: the control you must surrender• 01:08:00 – Who Jason had to stop being, and who he became✅ Actionables• Start with one product. Master it• Build a team before you need one• Schedule non-negotiables in your calendar: family time, workouts, walks• Know your margins before you go national• Ask yourself weekly: Who am I showing up as?🔥 Quotes“Blind enthusiasm is an advantage. Until it’s not.”“We were still demoing locally while shipping to Seattle. That’s insane.”“CPG is a land of giants. You better know what you’re stepping into.”“I had to stop being the Section 8 kid. And start believing I deserve a seat at the table.”“Success without systems is just chaos in a hoodie.”🔗 Links• The New Primal • Jason Burke on LinkedIn🎩 Subscribe, share, and remember... sometimes your biggest brand begins as a bag of stolen jerky and a dream to do better.
