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Juan Side of the StoryAuthor: Juan
Juan has been involved in sales and marketing for over 25 years, having worked for Fortune 500 companies for a decade and then as a marketing professor for the past 15 years. Juan teaches a variety of marketing courses now- everything from basic principles to marketing strategy, from research to advertising, from sales to promotion, and even international business. In this podcast along with his co-host Ernesto, Juan will engage with listeners in a weekly podcast on a variety of topics and will cover not only modern business topics, but aspects such as travel, cars, money, food, drinks, movies, music and definitely the arts. Ultimately though, Juan and Ernie want to share some experiences and knowledge with listeners in a fun, creative, and engaging environment. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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OOO! That’s a bingo!!! (Miami)
Episode 6
Wednesday, 9 August, 2023
The 6th episode comes to you from scenic Miami where Juan and Ernie have found some great drinks, some amazing cars, and great beach scenery. And what better city to discuss the concept of culture in marketing? With cultures and potential biases as the backdrop, consumer behavior, languages, and micromarketing are all discussed. And as a career tip, the idea of sending clear messages and avoiding miscommunication is also reviewed. Gloria Estefan and "Mr. 305" lend some color to the episode.
