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Legally ConsumedAuthor: CIE Legal
A consumer products podcast by the consumer products law firm. Explore the consumer products landscape through the eyes of corporate professionals. Legally Consumed, brought to you by CIE Legal, unlock the key developments in the consumer products space through interviews with some of Australia's best-known consumer brands. From driverless cars to brand protection and a lot in between, we explore the issues that matter to consumer products businesses. Language: en-au Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The science of staying power: Building loyalty with Miranda Bliss
Episode 4
Tuesday, 18 November, 2025
In this episode of Legally Consumed, our hosts sit down with Miranda Bliss to talk all things loyalty, the art and science of keeping customers coming back. She takes us inside the real work of retention, from redesigning programs to building Adore Beauty’s program in lockdown, to her current role at Miele. The aim is simple to say and hard to do at scale: right message, right place, right time.The conversation takes listeners behind the points and perks to explore how loyalty programs are evolving in an age of algorithms. She shares why SMS can be useful while WhatsApp still feels too personal in Australia, and what happens when personalisation crosses the line from relevant to intrusive. The discussion also looks ahead to the next wave of loyalty, from AI-powered automation to TikTok Shop, and how privacy and data obligations are becoming central to every strategy.If you are curious about what makes customers click, stick and stay, tune in to Legally Consumed to hear Miranda’s insights on building loyalty that lasts. This episode is one you will want to add to your playlist.LinkedIn: https://www.linkedin.com/company/cie-legal/Email: info@cielegal.com.au
