 |
The Fundraising Everywhere PodcastAuthor: Fundraising Everywhere
Were Fundraising Everywhere and Everywhere. With over 30 years of fundraising experience between us, we know fundraisers dedicate their careers to good causesbut often without access to formal training or support. Fundraising Everywhere is a community for people like you - fundraisers and future charity leaders - to: find community and make connections discover new developments and strategies learn from experts and one another Then get back to work with improved clarity, confidence and conviction. Run by fundraisers for fundraisers, Fundraising Everywhere helps you raise your confidence, your skills and charity income. Language: en Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Member Spotlight: Georgia Aker on Growing Spinal Research Events from £100K to £630k
Episode 329
Wednesday, 21 January, 2026
In this episode of the Fundraising Everywhere podcast, host Simon Scriver sits down with Georgia Aker, Head of Events at Spinal Research and Fundraising Everywhere member, to unpack one of the most impressive events fundraising growth stories we've heard. When Georgia joined Spinal Research post-COVID, the charity was bringing in around £100,000 annually from events. Fast forward to 2025, and they've raised £630,000—a 6x increase in just a few years. But here's the twist: they achieved this growth while losing over half their London Marathon places (from 170 down to 80) due to ballot changes. In this conversation, Georgia shares: - How they used "zero-risk" event partnerships to expand their portfolio without upfront costs - The game-changing impact of introducing first fundraising targets (which added £100K in year two alone) - Their approach to converting cold event participants into long-term supporters - Practical tips on Meta advertising, relationship building, and managing a lean events team - How they're making events more accessible across all budgets and fitness levels Want to dive deeper into events fundraising strategies? Join us at the Events Fundraising Conference on January 29th for more case studies, practical how-tos, and expert insights. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
