Shiny New Object - a Marketing Podcast

Author: Tom Ollerton

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Language: en

Genres: Business, Careers, Marketing

Contact email: Get it

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Moving fast by going slow - ft. VML's Kiesse Lamour
Tuesday, 25 November, 2025

"You need to fall in love with the why, right, not just the numbers, not just the data, not just the metric." On the latest episode of the Shiny New Object Podcast, Kiesse Lamour, Global Head of Media, Commerce at VML, tells us why marketers need to understand the bigger picture and move slower to deliver higher-quality work that actually brings better results, faster. Tune in to hear why too many marketers lose sight of the bigger picture, how to build a career people will remember for the right reasons, and how to avoid management by spreadsheet.