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Future CommerceAuthor: Phillip Jackson, Brian Lange
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Everything, Everywhere, All at Once
Episode 399
Friday, 18 April, 2025
Andrew McLuhan—author, speaker, and steward of The McLuhan Institute—shares rich, mind-bending perspectives on the current state of culture, media, connection, and commerce. Drawing from a generations-deep intellectual legacy forged by media theorist and philosopher Marshall McLuhan, Andrew explores what it means to live in a world electrified by complete digital immersion.A New Medium Is A New CultureKey takeaways:“I quickly discovered that it’s easy to overwhelm people with too much information. It’s almost the worst thing you can do, because you lose them, and it can be hard to get them back.” – Andrew McLuhan“It’s much easier to teach people one thing at a time than it is to teach them ten things at once.” – Andrew McLuhan“‘A poem can’t mean something that it doesn’t mean to you.’ Which is kind of deep, but it’s not the cop out that you think it is.” – Andrew McLuhan, quoting T.S. Eliot“Marshall McLuhan saw that through human history we’ve been influenced and steered by the structure and nature of our innovations more than by what we’ve done with them. A new medium is a new culture.” – Andrew McLuhan“We don’t like finding out how we’re being used.” – Andrew McLuhan“Commerce is a form of media. It is manipulating people in some way and people are being shaped by it.” – PhillipIn-Show Mentions:How People Are Really Using Gen AI in 2025 – Harvard Business ReviewOther Harvard Business Review pieces:Personalization Done RightThe Consumer Psychology of Adopting AIEric McLuhan’s Taking Up McLuhan’s Cause – re-releasedThe McLuhan InstituteAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and to save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
