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Future CommerceAuthor: Phillip Jackson, Brian Lange
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Daily Harvest is Fighting the Wellness Hype Machine
Episode 443
Friday, 20 February, 2026
In just one year, Daily Harvest was acquired by Chobani, dropped its subscription requirement, and launched a campaign calling out the wellness hype machine. CEO Ricky Silver joins us to talk about the facts in an industry dominated by fiction. Selling Food, Not Fiction Key takeaways: The wellness hype machine is exhausting consumers. Daily Harvest's "Eat Food, Not Fiction" is its counter-punch. Subscription was a business convenience, not a consumer demand, and removing the gate unlocked growth. Consumer sovereignty and business autonomy are in tension with one another. The brands that resolve it will win. LLMs are the new discovery layer. Brands must build authoritative, trusted ecosystems to surface in AI answers. Fixing the food system requires collectivism, even with rivals. "Some of our best consumers were the ones who engaged with the skipping function. Active management meant they were finding the right cadence for them." — Ricky Silver "Connection is a motive. It is not tech-driven — even if technology is the thing bringing us together." — Ricky Silver Associated Links: Learn more about Daily Harvest Catch up on Future Commerce’s 2026 predictions Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
