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Future CommerceAuthor: Phillip Jackson, Brian Lange
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Blueprint for Independent Brands with eComFuel
Episode 454
Wednesday, 8 April, 2026
Andrew Youderian joins Phillip and Brian to break down the 2026 eCom Trends Report: a decade in the making, 300 brands surveyed, and a lot of conventional wisdom overturned. The data reveals a diverging landscape where gross margins are climbing but net margins are shrinking, Amazon's dominance is quietly unwinding, and AI's productivity promise hasn't quite arrived – yet. Key Takeaways: Paid advertising isn't the problem, but your P&L structure might be Amazon's share of community revenue has fallen to 2017 levels, despite record seller counts AI adoption isn't moving the financial needle. 2026 may be the inflection point Lean operations (sub-20% overhead) consistently separate the optimistic from the pessimistic Raising prices remains the fastest, highest-impact lever operators chronically underuse Andrew's thesis: we're entering the era of the small, durable brand — slower, sturdier, built to last Key Quotes: [00:12:14] "Quality product is no longer the moat. Attention is the moat. But the problem is attention is expensive and easily diverted." — Brian [00:14:22] "The future is going to be the era of the small, durable brand — fewer brands that scale quickly, more brands that build slowly the old-fashioned way." — Andrew Youderian [00:27:24] "I think 2026, 2027, we're going to see those AI-adopting brands start to pull away — but I don't think it has delivered yet on what it's promised." — Andrew Youderian [00:35:34] "There's nothing I have done across multiple businesses that has ever had as much impact, as quickly, and that I have regretted waiting as long to do, as raise prices." — Andrew Youderian In-Show Mentions: eCommerceFuel 2026 eCom Trends Report (Blueprint) eCommerceFuel Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! This episode is sponsored by Criteo. Get $1,500 in free ad credit with Criteo Go now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
