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Sell By Being HumanWe all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans. Author: Alex Smith
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/ Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Art of "Wellbeing Sale" - Marc MacDougall, Product Designer, Clarity First Consulting
Episode 152
Wednesday, 4 February, 2026
Summary:This episode I speak with Mark McDougall, a web designer and developer, about the importance of human connection in sales as a product designer. In Mark's line of work. he has to connect to business owners, marketers, and entrepeneurs on ways to make their websites more effective. Notice I didn't say, he has to tell people their baby looks ugly? We talk about how empathy and understanding client needs are crucial for successful selling, especially for solopreneurs. He shares tips on how he consults with people to understand their motivations for their websites. Mark shares his journey from corporate life to freelancing, emphasizing the lessons learned through experience. The conversation also covers effective cold emailing strategies, the significance of crafting engaging subject lines, and the value of vulnerability in sales interactions. You'll also learn Mark's funny but logical metaphor on how strawberries apply to understanding concepts of value.Mark provides insights into managing sales conversations and offers advice for those starting their own businesses, highlighting the need to embrace the unique aspects of one's personality in the sales process.TakeawaysEmpathy is essential for effective selling.Understanding client motivations leads to better sales outcomes.Cultural background can influence sales techniques.Trial and error is a key part of learning sales.Cold emailing should focus on genuine interest in the recipient.Crafting personalized subject lines increases email open rates.Building rapport is crucial in sales conversations.Vulnerability can foster deeper connections with clients.Sales is about mutual value exchange, not just transactions.Being comfortable with awkwardness can enhance sales interactions.Key Moments:00:00 Introduction to Human-Centric Selling02:58 The Importance of Empathy in Sales06:09 Cultural Shifts and Personal Background09:00 Lessons from Corporate Experience11:59 The Shift to Solopreneurship15:10 Understanding Client Needs17:41 Cold Email Strategies21:00 Crafting Engaging Subject Lines24:08 Creating a Human Connection26:59 Managing Sales Conversations29:54 Being Vulnerable in Sales32:51 Advice for Solopreneurs35:55 Embracing the Weirdness in Sales38:38 Conclusion and ResourcesConnect with Marc, and learn about strawberries and valueLinkedINWhy selling is like strawberriesConnect with Us!LinkedIN:Website:
