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Brand MattersAuthor: Brand Matters
A weekly show about branding and technology. Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Content Marketing Spectrum
Thursday, 8 February, 2018
Today's brands have become media companies with all the content they need to create, distribute, and amplify on a daily basis. Marketers need to think holistically about their content marketing efforts, instead of relegating it to only the Owned channels of the Paid, Owned, Shared, and Earned spectrum. Since influencers are both content creators and promoters, a great influencer marketing campaign helps branded content take off and inspire the holy grail that is user-generated content.
