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10PlusBrandAuthor: Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brands Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brands Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tans poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as the best of the best in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Alysa Liu's Pursuit of Self Fulfillment Won Her the 2026 Olympic Gold Medal "My Way"_Joanne Z. Tan_Season 2, Episode 85
Episode 85
Sunday, 22 February, 2026
Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it "my way" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace When Olympic figure skater Alysa Liu was asked how she felt about the gold medal around her neck, she shrugged with playful confidence: it matched her hair color. To her, the medal was just a physical object. Something she could even lose. What she refused to lose was herself. After rising to fame at 13 and stepping away at 16 from a win-at-all-costs training culture, she returned at 18 with a different mindset. No longer chasing validation. No longer performing for approval. This time, she chose to skate my way. Authentic expression replaced pressure. Joy replaced anxiety. Art replaced obsession with outcome. And excellence followed. Her story reminds us that when identity becomes the anchor, performance becomes the byproduct. Winning is no longer the definition of success. Alignment is. That is powerful from the inside out. That is liberating. When you stop performing for the world and start expressing your truth, the world responds. The lesson extends far beyond the ice rink. Leaders who build enduring brands do not chase metrics alone. They build from conviction. They Think Different. They Stand for Something. They lead my way, grounded in clarity, belief, and purpose. The journey is destiny. Joyful alignment fuels mastery. Authenticity is the ultimate power source. Find yourself. Clarify your passion. Define your meaning. Live and lead my way. That is your superpower. That is your brand. To read it as a 1-min blog To watch it as a 4-min video 📩 Subscribe to our newsletter for insights on brand identity, thought leadership, and growth About the author, Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, create authentic brand identity and content to build brand equity and lead their industries in the AI age. Trained in law and business, Joanne was a former journalist, and an award-winning photographic artist. She had a liberal arts education from Brandeis University before earning a law degree. Joanne's passion is to build brands for leaders and their organizations with her analytical, holistic, and strategic design thinking, as well as her artistic creativity. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, leadership mindset and resilience. She guides leaders to stand out with vision, multi-disciplinary approaches, and strategies in leading themselves and their organizations. Additionally, Joanne is a poet, writer, and artist. © Joanne Z. Tan, Jan. 2026. All rights reserved. (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Https://AIXD.world/
