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Rooted in RetailAuthor: Crystal Vilkaitis
Running a store can be tough, but it doesnt have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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From Store Bottleneck to Retail Visionary
Episode 236
Sunday, 22 February, 2026
How do you stop being the "easy solution" and start building a team that thinks for themselves? Sarah LoBue, co-owner of Main Street Florist and an industry educator, joins the show to discuss her 15-year evolution from a "baptism by fire" beginner to a retail strategist.In this episode, Sarah breaks down the mindset shifts required to overcome decision fatigue, the tactical "1-3-1" rule for employee problem-solving, and how to use social media as a genuine "window" into your shop rather than a static advertisement.[2:40] Sarah’s journey of taking over a shop with zero experience and learning through action.[3:40] Why being the one with all the answers prevents your team from problem-solving.[5:44] A specific tool for empowering employees to bring solutions, not just questions, to the owner.[6:41] Explaining the "why" behind pricing and policies creates more confident staff.[10:00] Treating your platforms as a way for customers to know your team and shop feel before they walk in.[11:37] Why the "OG" platform remains the top driver for local retail traffic.[13:50] Lessons on tracking waste and ensuring your products don't "celebrate an anniversary" on the shelf.[19:59] How a simple seating area and "clienteling" can turn a transaction into a lifetime connection.Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch! Go to http://indera.co/prompt to access the prompt
