The Conscious Marketer

Author: Avenue

Designed for marketers who want to make a meaningful impact, "The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining business for a brighter future. It's time to use marketing as a force for good! Hi, we're Avenue Agency, a certified B Corp and a women & minority-owned digital marketing agency, passionately dedicated to amplifying the change we want to see in the world through transformative, conscious marketing. Join us in making a difference through marketing. Want even more marketing tips and insights that make a difference, join our digital community! Subscribe to our Conscious Marketer Newsletter: http://bit.ly/conscious-marketer Follow us on Instagram: https://bit.ly/3RqpU0W Check out our blog: https://bit.ly/3RtM02k
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Language: en

Genres: Business, Management, Marketing

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The Conscious Marketer, Episode 6: AI & The Environment
Tuesday, 18 November, 2025

In this episode of The Conscious Marketer, Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and connect these realities to Avenue's commitment to responsible, values-aligned marketing. The team shares practical tips for greener AI use, such as batching prompts, reusing drafts instead of regenerating them, and building a prompt library to avoid unnecessary compute power. They also highlight organizations leading in sustainable AI innovation and talk about how marketers can balance new technology with environmental responsibility. In this week's "Trending on Our Avenue" segment, the team discusses recent creative marketing that genuinely influenced them. The episode closes with a simple framework for greener AI: be intentional, be efficient, and be transparent. If you want to use AI smarter while honoring your sustainability values, this episode offers inspiration and easy ways to start.