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Master Your MarketingAuthor: Ashley Boston
Welcome to The Ashley Boston Podcast. I'm Ashley, the founder of Unleashed Multimedia, a Facebook Ad and Digital Marketing Strategist for entrepreneurs. If you're looking to grow your heart-aligned business by combining holistic and practical marketing tips, you're in the right place. Enjoy these conversations about how to master your own online marketing. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search
Episode 63
Tuesday, 2 June, 2026
How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app checkout via integrations with Shopify, Etsy, PayPal, Amazon, and Walmart. Gloria argues that AI recommends brands based on third-party trust signals especially earned media such as gift guides, magazines, podcasts, and product reviews rather than popularity or ad spend, making PR crucial for being "chosen," not just seen. She explains that Perplexity can quickly scrape real-time trends, generate timely pitch angles, and even suggest outlets to contact, helping founders DIY PR without agencies. Examples include founders gaining many features, a Today Show mention boosting AI visibility, and podcast appearances driving Gloria's own rankings. She offers a free AI masterclass and an Instagram DM freebie. www.instagram.com/gloriachoupr https://www.gloriachoupr.com/masterclass 00:00 AI Search Wake Up Call 02:24 Meet Gloria Chao 04:23 Why AI Changes Buying 06:56 PR Trust Signals Win 09:34 PR Over Social Proof 12:05 Seasonal Pitch Angles 17:27 Perplexity PR Workflow 20:21 Finding Journalists DIY 23:52 GEO And The Future 27:06 Wrap Up And Resources
