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The Focused AI Captain - Episode 1: The Ghost Ship Phenomenon
Episode 93
Thursday, 18 December, 2025
Episode 1 – The Ghost Ship PhenomenonIn the opening episode of The Focused AI Captain series, René Esteban explores why the vast majority of AI initiatives never make it beyond the pilot stage. And what distinguishes the few organizations that successfully scale AI from those that silently fail.Drawing on decades of transformation experience and current research from MIT, McKinsey, and Harvard, René introduces the Ghost Ship Phenomenon: organizations investing heavily in AI technology without equipping their people, processes, and structures to actually use it.This episode reframes AI transformation as a human and organizational challenge, not a technical one. Key Topics & InsightsWhy 95% of enterprise AI pilots deliver zero ROIThe Ghost Ship Phenomenon: advanced technology without direction or adoptionThe widening enthusiasm gap between AI interest and real-world integrationWhy treating AI like a software rollout guarantees failureThe Capsize Ratio: how unbalanced investment sinks AI initiativesWhy successful organizations invest 70% in people and processesWhat frontline resistance to AI really signalsHow to assess your organization’s AI maturity and capsize risk Key Framework IntroducedThe Capsize RatioFailing organizations:80% technology20% people & processesSuccessful organizations:10% algorithms20% infrastructure70% people, leadership, and organizational design Resources Mentioned#Free AI Maturity Self-Check:https://ai.focusfirst.comBook: The Focused AI Captain – available on Amazon What’s NextIn Episode 2, René explains why no AI journey can succeed without absolute clarity on the starting point—and how most organizations get this wrong from day one. More information: www.focusfirst.com
