Brandwidth On Demand

The 15 Minute Podcast About Making Great Radio

Author: David Martin & Kipper McGee

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
Be a guest on this podcast

Language: en

Genres: Business, Careers, Management

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow
Episode 213
Monday, 27 October, 2025

Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.One Minute Martinizing - Future You (read here)Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterReturn to OTHER BRANDwidth Episodes Mentioned in this episode:visit: www.throwbacknation.com