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Why Did It Fail?A Sales Podcast Author: Cognism
Welcome to Why Did It Fail?, a series hosted by Cognisms Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didnt land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better. Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How job change signals unlock pipeline with Johnny Stiffell, Mid-Market AE at Cognism
Episode 3
Tuesday, 31 March, 2026
When someone joins a company, they don’t just bring experience, they bring change. In this episode, Johnny breaks down how he uses job change signals to break into accounts, build relationships with new stakeholders, and create pipeline from day one. From SDR to AE, we unpack how identifying the right moment to reach out can be the difference between being ignored… and starting a deal.
