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The Unstoppable Marketer®Author: Trevor Crump & Mark Goldhardt
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 157 Your Customers Aren’t Coming Back (Here’s What to Do)
Tuesday, 1 September, 2026
Send us Fan MailAre your customers actually coming back after their first purchase? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why customer retention and brand loyalty are getting harder for DTC brands—from declining organic reach and crowded email inboxes to rising acquisition costs and changing consumer behavior. More importantly, they explain what brands can do about it: increase AOV while customers are buying, rethink retargeting, maximize high-attention touchpoints like checkout and order confirmations, and create offers that give customers a compelling reason to buy again. The big takeaway? Stop assuming customers will come back later and start maximizing the moments when you know you have their attention.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 — Is Brand Loyalty Dying?03:23 — Why Retention Is Harder06:24 — Email Reach Is Collapsing09:14 — Are Customers Still Loyal?15:00 — Stop Waiting for Repeat Buyers20:23 — Maximize Customer Attention
