The Genesis of Startups

Author: William Tjo

At the Genesis of Startups, we interview entrepreneurs from the Australian startup ecosystem to explore what its really like to start a business. We are committed to building a deeply supportive entrepreneurial network based on empowerment and respect. Hosted by social enterprise founder William Tjo.
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Language: en-au

Genres: Business, Entrepreneurship

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Identifying a Natural Connection to Your Customer
Episode 10
Wednesday, 3 November, 2021

In this episode, we show you the power of understanding your customers. Identifying a natural connection to your customer segment is a combination of subject matter expertise and empathy to the problem you are trying to solve, enabling you to be better equipped to understand how your startup should operate to best address its customers' needs. We discuss this and more with our guest, Lauren Capelin.