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The Tech Marketing PodcastAuthor: Twogether
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether. Language: en-gb Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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139 | Why the future of B2B agencies lies in strategy
Episode 139
Tuesday, 8 April, 2025
Have a great point of view to add? Send us a text with your thoughts!The crossroads for B2B marketing leaders. This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative. Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic.
