Mortgage Marketing Expert

Author: Phil Treadwell

Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
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Language: en

Genres: Business, Careers, Marketing

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236 Unlocking Mortgage Success with Michael Most
Episode 236
Friday, 14 November, 2025

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial goals and navigating the current market dynamics. The episode concludes with a focus on building genuine relationships in the mortgage business. Michael Most is VP / Senior Loan Officer at Most Home Loans and host of The Most Mindset podcast, as well as a 25+ year mortgage veteran. From optimizing closing department systems early in his career to producing over $300M+ annually and more than $4B in lifetime volume, Michael has a proven track record of maximizing results. He knows how institutions quietly capture hidden margin, and he's committed to helping loan officers and originators who are tired of being undervalued and underpaid. 01:02 Introduction to Michael Most's Journey 03:54 Key Traits for Success in Mortgage Origination 06:57 Understanding the Current Market Dynamics 09:49 The Importance of Collaboration in the Industry 13:09 Scaling Your Mortgage Business 15:56 Time Management and Knowing Your Worth 22:05 Navigating Market Conversations with Clients 23:16 Understanding Borrower Mindsets 26:39 Navigating Market Predictions 28:18 The Importance of Personal Connection 31:09 Building Relationships in Business 35:43 Competing in the Jumbo Loan Market 39:55 Overcoming Underwriting Challenges Connect with Michael Most: https://themostmindset.com FREE POWER PLANNING SUMMIT - THURSDAY, NOVEMBER 20TH If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN our Free Monthly Mastermind Group