World of Digital Marketing

Author: Aravind Ravi

This podcast is the first in a series which will dive deep into the world of digital marketing. I will demystify topics such as Inbound Lead Generation & Content Strategy, Search Engine Optimization, Search Engine Marketing, Social Media optimizations, Marketing Automation and CRM. I will conduct interviews with successful Digital Marketing Specialists and thought leaders from different industries. So, stay tuned!
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Language: en

Genres: Business, Marketing

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Lead Generation and Content Strategy
Episode 2
Friday, 11 December, 2020

We started this journey into the World of Digital Marketing last Friday. In my first episode, I spoke about how digital marketing complements sales. In this second episode, I have discussed customer personas, the "Pull" and "Push" approaches to lead generation and content strategy for each of the 5 stages of a customer lifecycle.