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What's in Store PodcastAuthor: IDDBA
Each month, IDDBA's Global Marketing Director / Vice President Whitney Atkins and Vice President Education Heather Prach bring you an inside look into the world of dairy, deli, bakery and beyond! If you want to know what's in store for the future of our industry, you'll want to listen to the What's in Store Podcast! Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#40 (S5E2) How Leadership Development Pays Off
Episode 2
Tuesday, 20 January, 2026
Test Kitchen - How Leadership Development Pays Off with Steve Asp (Meat & Seafood Category Manager, Lunds & Byerlys) and Ellen Coatney (Education Coordinator, IDDBA) In this episode of Fresh Take with IDDBA (Test Kitchen), host Kat Shanahan (VP, Marketing & Membership, IDDBA) sits down with Steve Asp (Meat & Seafood Category Manager, Lunds & Byerly's) and Ellen Coatney (Education Coordinator, IDDBA) to unpack how leadership development translates into better communication, stronger teams, and real results on the job. Steve and Ellen share what they experienced in the IDDBA Leadership Certificate Program, including hands-on exercises that sharpen negotiation skills and build confidence in everyday leadership moments. From the "gas station game" to practical lessons about defining "fair," they explain why it's okay to ask for more, and how preparation and mindset shape outcomes. They also dig into two big leadership essentials: how to foster innovation through collaborative idea-building, and how to influence without direct authority by tailoring your message to what motivates the person across the table. Along the way, they connect these skills to a broader workforce challenge in fresh: developing people in a way that supports growth, engagement, and retention. The conversation wraps with a look ahead at upcoming leadership development opportunities through IDDBA and why investing in your people can pay off for both the individual and the organization. Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership Want to learn more about the IDDBA Leadership Certificate program and other educational and professional development resources? Head here: https://www.iddba.org/education The Dale Carnegie Leadership Excellence Program runs April 7-May 12. To learn more, apply for scholarships for the program, or take next steps, head here: https://www.iddba.org/education/certifications/dale-carnegie-training
