KickoffLabs On Growth

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business.

Author: KickoffLabs

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. Well share our own stories and feature interviews with successful startup founders and marketing experts.
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Language: en

Genres: Business, Marketing

Contact email: Get it

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Using Giveaways to Promote Tourism
Episode 52
Tuesday, 7 November, 2023

In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a significant impact using giveaways.Anna discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about different types of marketing campaigns, from big prize giveaways to weekly promotions, and how each is targeted to a specific audience. Fraiberg also offers an overview of the diverse region of Bay of Quinte in southeastern Ontario, detailing its urban and rural amenities, and emphasising how agritourism plays an integral part in their community. Discover how their marketing strategies have evolved, incorporating tools such as Facebook, Instagram, MailChimp, and KickoffLabs. Plus, get a glimpse into their partnership with local news sites, chambers of commerce, and local radio stations that amplify their reach. Lastly, we learn how their biweekly newsletter, full of quality content, further reinforces their connection with their audience and encourages ongoing participation.Ready to feel inspired and fill your marketing knowledge toolbox to the brim? Then don't hesitate to hit the subscribe button and stay tuned for more episodes of the On Growth Podcast. We promise to deliver incredible insights from industry professionals right to your screen! You don't want to miss it! Subscribe now!