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undeclaredAuthor: Allison Lanier
Welcome to Undeclared, where we will be exploring all the challenges currently facing Higher Education. Everything from changes in how higher education is perceived, to how institutions are handling lower enrollment rates, to what makes institutions stand out in the mind of students and faculty. Higher Ed has a long and illustrious history here in the United States, and it has faced many challenges and changes along the way. Unfortunately, history doesn't always help us solve modern problems and the world of Higher Education is facing many of the same issues other industries are facing. How to handle and use modern communication tools, dealing with faster and less in-depth news cycles, and the ever-present hurdle of differentiating yourself from all the background noise to grab someone's attention long enough to have an impact. We will bring you conversations and interviews with the leaders of higher ed institutions, case studies on what works and doesn't, research on trends and habits, and ultimately help our listeners get a better feel for what THEY can do at their own institution to excel and grow. So who is this podcast for? It is for anyone in the higher education space that wants to understand where their institution sits in the marketplace right now, and what they can do to move it forward. It is for listeners who lead universities and education programs that need to cultivate a vision for their institution. And it for those who know their institution could be so much more, with just a little TLC in the right places. Join us to learn and share here on Undeclared. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Mastering Your Communications, with David Gibson
Episode 85
Wednesday, 13 October, 2021
David Gibson is vice president for communications and marketing at Middlebury, where he oversees public affairs, marketing, internal and crisis communications, branding, web strategy, social media, creative services, and print and mail operations. He has three decades of experience advancing the interests of mission-driven institutions and has built programs clarifying their value in the world and bringing deeper engagement with stakeholders. He has held staff positions at Hampshire, MIT, and Dartmouth and was a vice president of strategic communications for the international consulting firm Grenzebach Glier and Associates. At Cornell, he and his team won two Sibley “magazine of the year” awards. As its managing editor, he helped Yankee earn its first National Magazine Award nomination for reporting. What you’ll learn about in this episode: How David's career led to higher education marketing, and how his background in magazines has helped inform his career and given him a unique marketing perspective Why articulating who your institution truly is in a conversational way lies at the heart of higher education marketing's impact Why David sees his role as “curating and collating” an institution’s messaging as much as “creating” content Why getting stakeholder buy-in is really just about having conversations with people and listening to their thoughts How David defines "engagement", based on enabling an audience to emotionally feel something that can motivate them to do something in partnership with the institution Why identifying and repurposing content is a powerful way for especially small higher ed marketing teams to expand their reach How David learned "the business of philanthropy" through a new career change, and what key lessons about giving and communication he learned in that role What wisdom David has to share with higher education marketing professionals seeking to master their communications skills Resources: LinkedIn: www.linkedin.com/in/david-gibson-6552644/ LinkedIn: www.linkedin.com/school/middlebury-college/ Additional resources: Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency
