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WHAT the Data?!Author: Lior Barak and Michael Stiller
Let's talk about how we leverage our data to improve the user targeting and experience. Join our podcast while we explorer how our guests using data, how they develop the user experience, and improve marketing expenses.Lior Barak, data strategist, author of "Data is Like a Plate of Hummus" and founder of "Tale About Data", Michael Stiller, analyst, founder of STILLGROVE, going to explorer how companies collect, process, and use their data, and how this improves the user experience of their products. Language: en Genres: Business, Management, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Dora Trostanetsky - Data for Growth Marketing (#26)
Episode 26
Monday, 12 February, 2024
Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.
