Skill Up Author: HubSpot Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown. Be a guest on this podcast Language: en-us Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

Listen Now...

How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy
Episode 5
Monday, 25 January, 2021

Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession.  To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s outreach strategy. He also emphasizes the importance of figuring out the buyer’s context, encourages his team to spend more time researching than reaching out. Check out the 2021 Sales Enablement Report to learn more.

We also recommend:

Chiropractic Marketing
Patrick MacNamara

NEXT the Podcast
Zelena Khan TransPerfect

Pulang Ngantor
M Ig Adlan F

The Stinky Fish
Daryl Gorman

Changemakers podcast
Irene Janssen

Modern Real Estate
Matt Myre

Natanael Nascimento
Natanael Nascimento

BRAND CHAKRA
Manju Morgaonkar

Marg Software
NAVNEET KHICHI

No.1 Marketing Machine
No.1 Marketing Machine

Personal Branding
Jorge Pasos Ortega

G.nutt
Barry Williams