Skill Up Author: HubSpot Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown. Be a guest on this podcast Language: en-us Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy
Episode 5
Monday, 25 January, 2021

Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession.  To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s outreach strategy. He also emphasizes the importance of figuring out the buyer’s context, encourages his team to spend more time researching than reaching out. Check out the 2021 Sales Enablement Report to learn more.

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