Influencer Marketing Talks

Author: Cure Media

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you wont hear anywhere else. Produced by Cure Media, the Nordics top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether its decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug
Episode 167
Sunday, 28 December, 2025

We’ve been bringing creators from our community into the podcast to understand what’s actually shaping culture locally - and right now, running culture is one of the biggest shifts we’re seeing. This week, we’re joined by Hedda Schroeter Skaug, creator, runner, and one of the strongest voices in Norway’s running community. And she’s refreshingly clear on what many brands still miss: running isn’t becoming more extreme - it’s becoming more human. We talk about: why the most important “metric” is learning to trust your body (not your Garmin) what comes next after run clubs and where the running community is heading plus Hedda’s best running tips (including why you actually need at least 6 pairs of shoes) If you’re a brand trying to enter running culture in an authentic way, this episode is your shortcut to understanding what the community values right now.