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Music Marketing Manifesto PodcastMusic Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. Author: Music Marketing Manifesto Podcast
Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry. Language: en-us Genres: Business, Marketing, Music Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Music Memberships: Future-Proofing Your Music Sales Strategy
Episode 62
Monday, 11 March, 2024
As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also cannibalize traditional sales. While album sales remain a viable income source for many independent musicians, forward-thinking artists are exploring models that not only complement their streaming strategies but also future-proof their sales approaches. Membership sites offer a powerful solution to these challenges.Although platforms like Patreon have popularized the concept of fan-supported content, many musicians have yet to fully realize the potential of running their own membership site. By creating a dedicated platform for your most engaged fans, you can generate recurring income, maintain full control over your branding and customer experience, and keep the majority of your proceeds. This approach allows you to monetize your music without relying solely on streaming revenue or traditional album sales.In this episode of the Music Marketing Manifesto Podcast, we'll explore why membership sites are the perfect tool for musicians looking to complement their streaming strategies, future-proof their sales models, and create a sustainable income stream. We'll discuss the key advantages of this model and provide practical tips for building and growing your own membership community.We'll also take a moment to catch up on the latest developments in AI and how it's impacting the music industry. From AI-powered music creation to innovative marketing tools, we'll explore the current state of AI and what it means for independent musicians.Whether you're looking to diversify your revenue streams, strengthen your relationship with your most dedicated fans, or create a more sustainable foundation for your music career, this episode will give you the insights and inspiration you need to start your own membership platform.For more music marketing strategies, tactics, and tips go to https://musicmarketingmanifesto.com/
