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The Unscripted SEO Interview Podcast  

The Unscripted SEO Interview Podcast

Author: Jeremy Rivera

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
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Language: en-us

Genres: Business, Education, Entrepreneurship, How To

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AI Visibility, Entity Engineering & the Podcast SEO Strategy No One's Using with Jason Wade of Ninja Ai
Monday, 6 April, 2026

What if the biggest SEO opportunity for most businesses isn't a new tool, a new tactic, or a new algorithm hack — it's simply showing up consistently and claiming your authority? In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Jason Wade, founder of Ninja AI and an expert in AI visibility architecture, GEO, and AEO. They go deep on what it actually means to engineer your entity, why most SEOs are still running 2015 playbooks, and why one podcast episode can outperform a year of blogging.  Here's Jason's recap of this Unscripted SEO episode What We Cover in This Episode What 'AI visibility' means and why GEO/AEO is really just visibility engineering Entity optimization: how AI systems recognize authority — and how you train them The content multiplication math: one podcast → 50 assets Why most businesses have never actually said what they do on their website How Google's core algorithm updates have punished hacking and rewarded authenticity The Office Space test: 'What would you say you do here?' — applied to your homepage Why Reddit and podcasts rank instantly compared to traditional SEO timelines E-E-A-T in practice: showing up, speaking up, and having others verify it   Best Quotes from This Episode “If a company can take that friction away and do the stuff they won't do — that's where the magic is.” — Jason Wade “One podcast could become 50 assets. One podcast.” — Jason Wade “You're training the system in the easiest way possible — by simply showing up.” — Jason Wade “Your content gap analysis should be: what are all the competitors missing that you can provide?” — Jeremy Rivera   Resources & Links Mentioned Guest: Jason Wade —    ninjaai.com | jasonwade.com | LinkedIn   Services: AI Visibility | GEO | AEO | AI SEO Strategies   Article: 25 Local SEO Tips — AI Upgrade   Host: Jeremy Rivera | SEO Arcade | Unscripted SEO Podcast More from SEO Arcade: Podcast-Based Link Building Service | Entity Optimization with Jason Barnard   Like what you heard? Subscribe, leave a review, and share with an SEO who needs to hear this. And if you want to explore how podcast-based SEO services could multiply your content and backlinks — schedule a call at SEOArcade.com.

 

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