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The Social Standard PodcastAuthor: The Social Standard
On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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B2B Evangelism & Influencer Marketing w/ Guy Kawasaki
Episode 19
Tuesday, 13 January, 2026
Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva. We discuss: The power of influencers in B2B marketing The role of evangelists in B2B marketing B2B influencers in real life vs online The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today.
