The Shift

Author: Von Lee

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The Target Boycott Nobody Thought Through
Episode 1
Wednesday, 11 February, 2026

The Target boycott was supposed to “protect the Black community,” but the first people it harmed were Black-owned brands. In this episode, Von Lee breaks down the real consequences of the boycott, the brands that were dropped, the founders who begged the community not to boycott, and the financial realities nobody wanted to talk about. This isn’t outrage. This is a strategy. And the truth is simple: corporations survive boycotts, Black brands don’t. If we really want to build power, the movement has to shift from boycotting to BUY‑cotting. Walk in. Buy Black. That’s how we change the numbers and the narrative.