BRAVE COMMERCE

Author: Adweek

MikMak Founder & CEO Rachel Tipograph and Profiteros President Sarah Hofstetter tackle whats relevant in eCommerce today for the worlds biggest brands. Each episode theyll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerces latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.
Be a guest on this podcast

Language: en

Genres: Business, Management, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Beko Europe’s Marco Brucato on Scaling eCommerce Without Losing Local Relevance
Tuesday, 6 January, 2026

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter speak with Marco Brucato, Head of eCommerce Europe - DTC Transformation at Beko Europe.Marco shares how he’s scaled digital commerce across diverse European markets by applying a “freedom within a frame” mindset, centralizing strategy, governance, and KPIs while empowering local teams to adapt for cultural nuance and shopper expectations.He breaks down what it takes to make transformation stick inside large organizations, from securing leadership buy-in to making the cost of inaction tangible. Marco also explains why selling the problem matters more than selling the solution, how a test-small-scale-fast approach helps prove value, and why omnichannel should be a core operating principle — not a buzzword.Key takeawaysScale with structure: Centralize principles and governance while enabling local executionCreate urgency: Make the cost of inaction clear to unlock leadership buy-inProve value fast: Test ideas in small ways, then scale what works Hosted on Acast. See acast.com/privacy for more information.