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Senior Living Marketing PerspectivesAuthor: seniorlivingmarketingperspectives
Senior Living Marketing Perspectives presents strategic interviews with industry leaders on best practices, new ideas, and insights to help overcome todays challenges facing the senior living industry, Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Senior Living Marketing Perspectives: How to Stand Out in a Sea of Sameness
Episode 63
Sunday, 30 August, 2026
Episode Summary: When every senior living community talks about great care, dining, amenities, and people, how do you give prospects a compelling reason to choose you? In this episode of Senior Living Marketing Perspectives, Senior Living SMART’s Debbie Howard sits down with Kerri-Anne Pendergast, Director of Brand Experience, to discuss how senior living organizations can clarify their messaging, differentiate their brands, and connect more meaningfully with prospects. Fresh from a StoryBrand workshop, Kerri-Anne explains how senior living marketers can cut through the “sea of sameness” by focusing on one clear problem, positioning the prospect as the hero, and making the brand the trusted guide. They also explore the growing role of AI in the senior living decision journey—and why a clear, consistent, well-supported brand story matters more than ever. In This Episode, You Will Learn How To... Identify the most important problem your audience needs solved Make the prospect the hero of your brand story Use StoryBrand’s PEACE framework: Problem, Empathy, Answer, Change, End Result Create different messaging pathways for older adults and adult children Uncover differentiators hidden in your residents, team, programs, and stories Use sales calls, CRM data, reviews, and surveys to improve your messaging Build consistency across your website, email, social media, advertising, and Google Business Profile Use AI to better understand what prospects care about Show the transformation prospects can expect after choosing your community Combine emotional connection with proof to build confidence Resources: Read the transcript Find all the Senior Living Marketing resources you need with Senior Living SMART Connect with Kerri-Anne on LinkedIn
