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Mighty Roar Marketing PodcastAuthor: Mighty Roar
The Mighty Roar Marketing Podcast explores trends, insights, and best practices in marketing and digital advertising. Through our conversations with CMOs, marketing leaders and innovators, we'll highlight experience, tips, and tools that you can immediately put to use with your brand. Visit us at mightyroar.com Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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4. Live-Streaming With Lights, Camera, Live's Stephanie Liu
Episode 4
Tuesday, 14 April, 2020
Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content. In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer. What You Will Learn In This Episode: How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video The benefits of live-streaming for your brand What makes a great live-stream and live-streamer The 4-MAT formula and her proven process for planning, structuring and promoting live-streams The tools and platforms Stephanie uses to produce professional-quality live-stream videos Subscribe to The Mighty Roar Podcast and, if you liked this episode, help us out and leave us a review! Ways To Contact Stephanie Liu: Website: https://www.lightscameralive.com/ Leap Into Live-Streaming Bootcamp (April 29th - May 1st): https://leapintolive.heysummit.com/ Facebook: https://www.facebook.com/heystephanieliu/ Instagram: https://www.instagram.com/heystephanieliu/ Twitter: https://twitter.com/heystephanie/
