 |
Creators That CrushAuthor: Shawn Buttner
Creating isn't just hardit's one of the hardest things you can do. There's no step-by-step guide, no guarantees, and no one telling you what to do. For creators, the biggest challenges often lie outside their craft: navigating self-doubt, battling burnout, and pushing through the frustration of slow progress. That's where 'Creators That Crush' comes in. Hosted by certified high-performance coach Shawn Buttner, this show helps you tackle what's holding you backperfectionism, fear of failure, and overwhelmso you can thrive sustainably as a creator. Through actionable advice and personal insights, Shawn breaks down the four key areas of creative success: positive psychology, punchy physiology, purposeful productivity, and persuasive people skills. Whether you're seeking to reignite your creative spark, build healthier habits, or overcome imposter syndrome, you'll discover the tools needed to build the life and career you've been working toward. Subscribe today to cut through the chaos, master your craft, and enjoy the process! Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
The Quest For Clarity | Episode 32
Tuesday, 2 September, 2025
If your publishing feels heavy, your positioning probably is. In this episode, Shawn shows professional creators how to define their audience using AAM—Audience, Aspiration, Method—and a 10-second one-liner you can actually say out loud. When AAM is crisp, creation gets easier, outreach lands, and platform changes don’t shake you. You’ll hear clear AAM examples (Creator Science, Calm is the New KPI, GrowthDay) and Shawn’s own pivot from fuzzy messaging to a weekly outreach process and product clarity (premise/promise/delivery). Then we run a timed AAM Drill: 5 minutes on audience identities/psychographics, 5 minutes on concrete aspirations, 5 minutes on the transformation (your method). Cap it with the Flow / Memorability / 10-Second checks so you can use your AAM this week. Topics discussed: What is AAM and examples from other creators The 10-second test, and how you can accomplish it Where creators get tripped up Links: Link to Susan Boles's Episode: https://www.shawnbuttner.com/podcasts/creators-that-crush/episodes/2149041136 Listen on Apple: https://apple.co/3duh0xG Spotify: https://open.spotify.com/show/5zm76yT667pFBQfvPYhDl8?si=7f0267d0366742f7 Free 30-min Strategy Session: www.shawnbuttner.com/30
