Products of Music

Author: Adam Wakeling

Get the full story on what makes a great music technology product, with 1-1 conversations from leading voices and rising stars. Hosted by Adam Wakeling, Product Manager. 
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Genres: Business, Entrepreneurship, Music, Music Interviews

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How Abasi Concepts is Redefining Guitar Design (CEO Tosin Abasi & COO Ivan Chopik)
Episode 9
Tuesday, 9 December, 2025

In this episode, host Adam Wakeling speaks with Tosin Abasi (CEO and Founder of Abasi Concepts), as well as Ivan Chopik (Founder of Guitar Messenger and COO of Abasi Concepts) about their journeys; the state of the guitar and pedal market; and their approach to product development and innovation.To learn more about Abasi Concepts, visit: https://abasiconcepts.com/Many thanks to this episode's sponsor Chase Bliss.Check out Chase Bliss effects pedals here: https://www.chasebliss.com?utm_source=productsofmusicChapters:00:00 Preview01:35 Intro02:41 Abasi Concepts Origin Story10:16 The First 7/8 Strings17:00 Chase Bliss Sponsor Section18:15 Compromises in Guitar Design20:32 Abasi Concepts Product Development25:16 Ideation to Production31:30 Why Tosin Loves Analog Gear34:40 Digital and the Young Generation35:26 Where Abasi is Looking Next38:32 Gibson Neck Heel Issues39:37 Abasi Concepts Bass Guitars40:00 Abasi Nylon String Guitars42:05 Solving Problems for Guitarists45:30 Leveraging Industry Collaborations47:36 Guitar Market Concerns50:00 Abasi Guitar Quality Issues54:39 Entrepreneurial and Musician Advice58:54 Quick Fire Questions01:01:54 Reddit Community Questions🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X