Paywall Podcast - Subscription strategies for news and magazine publishers

We discuss paywall strategies and tactics for publishers.

Author: Leaky Paywall

We discuss paywall strategies and tactics for publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
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Language: en

Genres: Business, Marketing, Technology

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How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy
Episode 59
Thursday, 8 August, 2024

This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue, are discussed. The hosts advocate for using a free registration model and metered paywalls to balance SEO and reader engagement. Core strategies include leveraging content to grow email lists, employing targeted messaging in newsletters, and nurturing readers consistently to convert them into paid subscribers. The episode also discusses a case study on Mexico News Daily that illustrates the success of these techniques, highlighting significant email list growth and increased traffic as a result of implementing these paywall strategies.