How I Grew This

Author: Branch

Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in How I Grew This, where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guests success in the ever-evolving landscape of digital marketing.
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Language: en

Genres: Business, Management, Marketing

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Why Saying “No” Is Key to Long-Term Success
Episode 111
Friday, 14 November, 2025

Building a Sustainable Agency Through Values-Driven Leadership and Specialist Focus. In this episode of How I Grew This, hosts Amanda and Adam speak with Mick Rigby, founder and CEO of Yodel Mobile, about his 20-year journey building a specialist mobile app marketing agency. From launching just before the iPhone's debut to being recently acquired by NP Digital, Mick shares insights on sustainable growth, maintaining company values, and adapting to industry changes.