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VideoWeekAuthor: VideoWeek
VideoWeek is the podcast from VideoWeek, the industry's leading source of video and CTV advertising news and insights. We'll be speaking to leaders in video & CTV advertising around the world. Hosted by Vincent Flood, Editor in Chief at VideoWeek. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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50: #50 Nick Manning, Encyclomedia
Episode 50
Wednesday, 2 April, 2025
In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD. Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including: - How to make the industry more attractive to young people - The impact of client behaviour on agency models - Principal media and its effect on the industry - The influence of platforms on agency spending - The impact of the CPM model on effectiveness - The limitations of social media as an advertising environment - How AI stands to impact the ad ecosystem
