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How To Be A Handmade Boss  

How To Be A Handmade Boss

Author: Steph Cole-Lewis

Whether youre a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the How To Be A Handmade Boss podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like How can I make sales in my business? How do I start a handmade shop? How can I make this passion my full-time gig? or How do I sell my crafts online then youre in the right place boss!Im Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of How to be a handmade boss, visionary and coach behind Handmade Bosses. However, It wasnt always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system Ive now curated, All of that changed and I went full-time in my handmade business in 2016.Lets focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
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Language: en-gb

Genres: Business, Entrepreneurship, Marketing

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#109 How to Write Etsy Listings Like a Human (That Actually Get Sales)
Episode 109
Wednesday, 8 April, 2026

If your Etsy listing sounds awkward, stiff, or like you panicked and copied bits from 12 other shops… this one’s for you.Because here’s the thing: your traffic probably isn’t the problem. Your listing just isn’t doing its job yet.In this episode, I’m showing new Etsy sellers how to write Etsy listings like a real human (without ditching SEO), so buyers actually understand what you’re selling and feel confident enough to click Add to basket.We cover:✅T he simple Etsy listing structure that works for any handmade product✅ How to write Etsy titles that sound normal but still include keywords✅ The first 3 lines of your Etsy description that matter most (because people SCAN)✅ What to write when you don’t know what buyers care about yet✅ How to use bullet points + FAQs to reduce “Should I buy this?” hesitation✅ Why keyword stuffing makes your listings worse (and what to do instead)Examples included for:✅ handmade candles✅ handmade jewellery✅ crochet + knitted items🧠 Plus: I teach the Buyer Brain Map (what people are actually looking for when they read a listing) and the Listing Anatomy you can copy/paste into every product description.👍 If this helped, subscribe for more Etsy selling tips for handmade businesses.🎧 And if you want to listen instead, search The Handmade Bosses Podcast.Insta CTAIf you have an Etsy shop that feels… inconsistent…or you’re stuck under 20 sales wondering what you’re doing wrong…This is for you.HBSA is officially open.It’s our complete system for building a profitable handmade business without burning out, constantly launching new products, or chasing every algorithm update.We fix the foundations.Your listings.Your traffic.Your structure.Your sales process.So you’re not just hoping something sticks.Now here’s the important part.When you join, you get bonuses worth over £20,000.But those are only available until 2nd April at 8pm UK time.That’s when the doors close and every bonus disappears.If you’re serious about turning this into consistent income instead of random sales… this is your window.Go to www.handmadebosses.com/hbsalist and join HBSA.Don’t sit on it and hope things magically improve.

 

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