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Marketing Media & CupcakesAuthor: John Ondo
The Media Download with John Ondo is a podcast packed with tips, tricks, and current media trends with practical ideas to help you improve your media quality. Whether youre a seasoned professional or just getting started with your own social media content, you will find time-saving, quality-increasing ideas here.Drawing on John's decades of Emmy Award-winning experience in broadcasting and digital media, John shares production shortcuts, & creative strategies to help your projects look and sound more polished. From video and audio to storytelling and workflow, The Media Download is your go-to resource for smarter, better media. Language: en-us Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Emotional Commericals Create A Connection
Episode 10
Tuesday, 5 May, 2026
Send us Fan MailAT&T’s “When the Connection Matters” Campaign: The Storytelling Lesson for Content CreatorsMedia Consultant and Filmmaker, John Ondo, breaks down AT&T’s new ad campaign after seeing spots during the Masters, focusing on “Swing Coach” and “Doomscroll,” and argues they sell meaningful relationships rather than bandwidth or coverage. He notes that the ads target people who value family and connection, using personal stories that emotionally reward viewers and then tie back to reliability. Ondo compares the approach to a powerful OnStar campaign he cited in his book, How to Avoid a Media Meltdown, in which authenticity drove an immediate desire to buy. He explains the shift from spec-based advertising to emphasizing better, more meaningful connections in a multi-screen, shared media environment, and concludes with a lesson for creators: audiences want real, trusted connections driven by storytelling, not more content. #tvcommericals #storytelling @ATT #filmmakers #adagency #nonprofitsuccess #communication #branding 00:00 Why This Ad Matters00:09 Meet John Ondo00:44 AT&T Swing Coach02:11 Who They Targeted02:29 AT&T Doomscroll03:03 Make It Personal03:36 OnStar 2005 Ad04:28 From Specs to Meaning05:14 Media Is Shared Now06:01 Less Content - More Connection06:34 Wrap Up and SubscribeWatch all of the video format of this podcast on my YouTube Channel.https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb
