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Three TierAuthor: Jacob Gluck & Taylor Foxman
Three Tier features insights and interviews with the alcohol industrys most interesting and impactful business people. The movers, and the shakers. Here we explore the minds of those on the front lines and those behind the scenes. The folks that make the booze business tick. This is the place where we talk about the industry we love the mostthree tiers and all.---Three Tier is hosted by Jacob Gluck and Taylor Foxman. Language: en-us Genres: Arts, Business, Entrepreneurship, Food Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Kyle Harder - See the Elephant Amaro
Episode 7
Friday, 7 March, 2025
Three Tier is hosted by Jacob Gluck and Taylor Foxman.---Today's guest is Kyle Harder of See The Elephant Amaro.What does “see the elephant” mean? Where did that name come from?See the Elephant Amaro di Rucola stands out as a particularly unique and delicious amaro with a story as interesting as it’s name. So what does "See the Elephant" mean, and where did the name come from?The Meaning Behind the NameGoing to "See the Elephant" is an idiom that harkens back to the early 1800’s. At the time, people from all over were traveling to New York City to go see the very first elephant. Across the United States newspapers were printing the phrase “see the elephant,” which led to it’s popularity. It has since become a turn of phrase used whenever you go out into the world to see something with your own eyes - you just have to see it to believe it. In those days, seeing an elephant was a rare and exciting experience, often associated with travel to far-off lands and encountering the unknown. The phrase came to represent embracing adventure, seeking new experiences, and broadening one's horizons. See the Elephant Amaro embodies this spirit perfectly. It encourages us to explore the diverse world of flavors, to step outside our comfort zones and discover something new.Tasting NotesAmaro, Italian for “bitter”, broadly refers to a class of Italian aromatic, herbal, or bittersweet liqueurs typically served as an after-meal digestif. Arugula: The Heart of the MatterSee the Elephant Amaro distinguishes itself with its key ingredient: arugula. While most amari rely on a base of herbs, spices, citrus peels and roots, See the Elephant takes a bold approach using arugula to make our amaro. The result is a flavor profile that's both familiar and surprising.Locally Sourced Ingredients: Quality MattersSee the Elephant is produced in Agropoli, Italy along the Cilento Coast in Southern Italy, a region renowned for its natural beauty and rich culinary traditions. Specifically, the ingredients are sourced from Parco Nazionale del Cilento which makes See the Elephant a “zero kilometer” produced amaro or “farm to bottle.” It is a beautiful region that includes the Vallo di Diano, which is a UNESCO World Heritage site. The region is in the broader region of Campania, which is where the majority of the lettuce used in Italy is grown. This is why See the Elephant utilizes arugula in the amaro - use what grows locally!Time Tested Process: Third Generation Family Owned & Produced in ItalyFortunately, arugula grows in the region for 11 months of the year, which allows us to make See the Elephant Amaro nearly year round. Each batch, while slightly different has the same taste due to the time tested process three generations in the making. The arugula rests on a grain neutral spirit for 2 to 3 weeks, while a few other family secret herbs and spices are included in the amaro. The result is a wonderfully complex and beautifully unique taste that can only come from amaro di rucola, See the Elephant.Tasting Notes: A Journey for the SensesBittersweet Harmony: Expect a balanced bitterness, not overly aggressive, complemented by a subtle sweetness.Nostalgic Sweetness: Reminiscent of bubble gum, eggnog, cotton candy, root beer and bitter cola.Peppery Arugula: The distinctive peppery bite of arugula shines through, adding a unique
