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Breaking Through in Cybersecurity MarketingStand above the noise in cybersecurity marketing. Author: Cybersecurity Marketing Society N2K Networks Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign
Episode 203
Tuesday, 17 March, 2026
Episode Summary: Vanta CMO Scott Holden joins Gianna to talk about how the company is expanding beyond automated SOC 2 compliance and positioning Vanta as an Agentic Trust Platform. Scott shares his path from Salesforce to ThoughtSpot and Brex, why Vanta’s preventive security approach stood out, and how the team is evolving its messaging as it moves further into the enterprise. Tune in to hear how Vanta is thinking about category positioning, CISOs, and the strategy behind its new “Calm-pliance” campaign. About Scott: Scott Holden is the Chief Marketing Officer at Vanta, where he leads marketing as the company expands beyond automated compliance into a broader trust platform. Before joining Vanta, he was CMO at Brex and spent more than eight years at ThoughtSpot in marketing leadership roles. Earlier in his career, Scott held several marketing roles at Salesforce. Links & Resources: Follow Scott Holden on LinkedIn Vanta Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
