Crucial Tech

Author: Lou Covey

Unraveling the technology that affects us all but that few of us understand, in a format to give you a basic understanding in the time it takes to drive to and from the grocery store.
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Language: en

Genres: News, Tech News

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Episode 12.4 - Forward, into the past: AI makes legacy media relevant again
Episode 4
Friday, 1 May, 2026

The dirty secret of digital media for the past two decades has been that it doesn't really work. It's just a lot cheaper and easier than actual marketing. Lou Covey and Joe Basques of Cyber Protection Magazine have watched it in its genesis to where it is today and talk about how AI has totally flipped the script, how it changes the metrics and purpose of content and how to make it work for your company.