The Martechno Beat: Decoding Martech!

Author: Netcore

Your bi-weekly fix on cutting-edge advancements in the world of marketing technology! Bust myths. Reinforce fundamentals. Blueprint best practices! Learn from leading marketers, product managers, and martech influencers across industries and regions; as they share actionable insights on digital transformation, user engagement, user retention, personalization, CX, and AI in marketing. For more such awesome content, check out: https://netcorecloud.com/
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Language: en

Genres: Business, Marketing

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#EP85 Data Driven Marketing and Communication
Sunday, 13 August, 2023

In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points: Understanding Data's Significance Navigating Data Types - Policy and Security Harnessing Data for Marketing Excellence The Fusion of AI and Data-Driven Marketing Tracing Customer Journey from Acquisition to Loyalty Tools for Data-Centric Customer Engagement