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Dentistry Uncensored with Howard FarranAuthor: Howard Farran: Dentist Dental CE Speaker Founder & CEO of Dentaltown.co
POWERED BY DENTALTOWN.COM Uncomplicate your dental life with Dr. Howard Farran as he interviews your fellow townies and leaders in dentistry! Dentists and dental professionals share their wisdom to make your dentistry faster, easier, higher in quality and lower in cost. Episodes released every week day with the full transcripts at dentaltown.com/podcasts. Language: en-us Genres: Education, Health & Fitness, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Anthony Gedge : Dentistry Uncensored w/ Howard Farran #1733
Wednesday, 2 September, 2026
In this episode, Howard Farran sits down with Anthony "Tony" Gedge, who has spent 24 years in dentistry focused on the one thing most systems overlook: trust. His route into the profession was anything but conventional — he moved from running nightclubs into dentistry, where he built a pain-free movement around anxious patients and the fear of the injection, founded the Pain-Free Dentistry Institute, and co-founded Dental Mavericks, a charity that has now helped more than 180,000 children. He also took John Lennon's tooth and Elvis Presley's crown on tour to raise mouth cancer awareness — a campaign with fresh urgency given that UK deaths have climbed from roughly seven a day when he started to closer to ten today, with cases up nearly 50% over the past decade. The conversation then turns to Tony's current work with Dental Group Signal, an evidence-led benchmarking platform studying how dental groups actually show up to patients, clinicians, investors, and the wider market. He walks through the twelve public signals the platform measures — from leadership and recruitment to patient trust, telephone access, review response, pricing visibility, digital journey, brand coherence, governance, and seller and investor signals — and shares findings from the May 2026 US DSO CEO Visibility benchmark, where only one of twenty leaders scored as a meaningful visibility leader and fifteen were rated underdeveloped. Howard and Tony explore what the US DSO market can learn from public-evidence benchmarking, why CEO and recruitment visibility have become commercial signals rather than marketing activity, and the crucial difference between simply being a large dental group and being a trusted, visible, coherent one. Episode #1733 : Dentistry Uncensored with Howard Farran, Howard sits down with Anthony "Tony" Gedge — a genuine dental maverick whose path ran from nightclubs to needles to benchmarking the entire industry. Over 24 years, Tony founded the Pain-Free Dentistry Institute, co-founded Dental Mavericks (which has helped 180,000+ children), toured John Lennon's tooth and Elvis Presley's crown to raise mouth cancer awareness, and now leads Dental Group Signal, measuring the public trust signals behind dental group growth. 🎧 A wild, thought-provoking conversation about fear, trust, and why dentistry should measure trust as seriously as it measures EBITDA. #DentistryUncensored #PainFreeDentistry #DentalMavericks #DSO #MouthCancerAwareness #DentalLeadership
