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The Typecast: Grow Your Art BusinessAuthor: Katie Johnson and Ilana Griffo of Goodtype
Dear hand letterers, designers, and artists of all sortsdespite what your grandma thinks, we know theres a whole lot more to what you do than just drawing pretty pictures. This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, were covering everything that goes into building a successful and sustainable business around your passion. And were not just doing it alone! Well be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. Were big on giving takeaways that you can actually put into action, and were even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, were gonna type-pun your face off), and dont forget to subscribe and leave a review so we can show our moms how famous we are! Language: en Genres: Arts, Business, Design, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67
Episode 67
Tuesday, 10 March, 2026
Send a textWhat happens when a journalist from Venezuela becomes a self-taught designer, typeface foundry founder, and curator of one of the most ambitious graphic design exhibitions in recent memory? You get Lope Gutiérrez-Ruiz, and our conversation with him does not disappoint. Lope is a partner and project lead at In-House International, a design studio and typeface foundry. He’s also a TED Fellow, a Knight Fellow at Stanford, and the curator behind One Hundred Points.In this episode, we dig into what it actually looks like to build a creative practice rooted in curiosity and systems–not just style. Lope shares his take on design rules (and whether you should bother learning them) and how his journalism background still shapes every creative decision he makes. We also get into the realities of working with nonprofits, font piracy, and how he pulled off a massive exhibition without taking a sabbatical. All that and more when you listen to this episode: How Lope went from journalist to publisher to self-taught designer and typeface founderWhy being self-taught may actually be a creative advantage His philosophy on design rules, systems, and building a practice around curiosity The studio structure at In-House International The truth about font piracy and typeface licensingHow One Hundred Points came to be and why he thinks every designer should participate in an exhibitionTips for funding a creative exhibition through sponsorshipsThe “Alphabet of Tomorrow” talk at South by Southwest Connect with LopeIn-House International: weareinhouse.com Instagram: weareinhouseOne Hundred Points Exhibition: onehundredpoints.org Mentioned in this episode:Run Studio Run https://nopicnicpress.com/shop/run-studio-run South by Southwest, “Alphabet of Tomorrow” talk, March 18, 2026 https://schedule.sxsw.com/events/PP1150035 Follow Your Art by Katie Johnson & Ilana Griffo (book releasing March 17th!) https://goodtype.us/follow-your-art-book Book Launch Event @ Roommate Collective at Springdale General, Austin: March 18th, 5-8pmTactical Guide to Sponsorship PDFConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube We wrote a book! Grab a copy and sign up to access the audiobook when we release it! Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
