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The Typecast: Grow Your Art BusinessAuthor: Katie Johnson and Ilana Griffo of Goodtype
Dear hand letterers, designers, and artists of all sortsdespite what your grandma thinks, we know theres a whole lot more to what you do than just drawing pretty pictures. This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, were covering everything that goes into building a successful and sustainable business around your passion. And were not just doing it alone! Well be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. Were big on giving takeaways that you can actually put into action, and were even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, were gonna type-pun your face off), and dont forget to subscribe and leave a review so we can show our moms how famous we are! Language: en Genres: Arts, Business, Design, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59
Episode 59
Tuesday, 7 October, 2025
Send us a textIn this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds.We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why building community matters more than chasing algorithms. Callum also opens up about shifting energy toward his newsletter as a healthier, more authentic way to connect with designers and creatives.If you’ve ever struggled with creative balance, content pressure, or simply wondered how to grow without losing yourself, this episode is for you. All that and more when you listen to this episode:The surprising story of landing a dream freelance client right awayWhy working with values-aligned brands makes the biggest differenceHow the pandemic reshaped Callum’s career into content creationThe double-edged sword of viral growth (and why it’s not always what you think)Setting healthy boundaries between online presence and offline lifeThe trap of comparison–and how newsletters became a safe creative outletHow to keep content authentic while standing out from the crowdWhy consistency and vulnerability resonate more than perfectionChoosing between client work, content creation, and educationThe importance of recalibrating your creative career when it drifts Connect with CallumWebsite: https://callumscreativeclub.myflodesk.com/linkinbioInstagram: https://www.instagram.com/callumscreativeclub/Mentioned in this episode:Callum’s Creative Club Newsletter BrickConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
